Sellers Guide
Take a look at our comprehensive sellers guide for advice and tips on achieving the best auction price for your boat.

When creating your boat listing:
- Provide as much comprehensive information as possible. Include all aspects of your boat, good and bad, it can be tempting not to mention that leaky portal, missing anchor, mouldy cabin wall. However, honesty really is the best policy, you don’t want your buyer to pull out of the sale at final viewing because they have identified something that you did not mention in your listing. We make this easy by including dynamic form guides, we ask all the questions a buyer would typically ask.
- List everything that you will be including as part of the boat sale. Usually it is everything that is permanently fixed to the boat. However, also consider whether you are leaving:-
fridge
freezer
washing machine
cooker
dryer
cushions
curtains
boat hooks
fenders
security keys
lock keys
windlass
kitchen utensils
bowls
crockery etc.
We provide a comprehensive check list for easy completion as part of the listing generation forms.
- Documents. Chronologically order from newest to oldest all the documents you have including all receipts, including but not limited to: your original purchase invoice, marine survey, Boat Safety Scheme Certificate (BSS), Passenger Certificate, proof of servicing, memberships, manuals, installation certificates for electrical installations, Solar, Log Burner and anything else you have added to the boat. Buy a clear plastic folder with multiple leaves and add all the documents you can find.
- Get a Marine Survey – Under water areas, Hulls, Keels, Rudders, Propellers. Especially important if your boat is in the water, I mean would you buy a boat not knowing the condition the hull is in? Make sure you get a “Marine survey”, any boat yard/marina should be able to arrange this for you, there will be a cost, but it provides peace of mind for the new owner, more bids and a higher sales price. If the survey does find issues then make them known. Our listing form allows you to confirm type, material, condition, over plating, thicknesses, painting, anti fouling types, no of diodes (if applicable), repairs etc.
- Reserve Price, how much? You need to set a realistic reserve price, for canal narrow boats a rough guide is £1000 per foot in length, so a 50 ft boat can be valued around £50,000. Of course a lot depends on condition. Take a look online and find some similar boots, see what prices they are asking, add all the ones you find up then divide by the number of boat adverts you found, this gives you an average asking price. As this is an auction we would set the reserve 10% less than these final asking prices.
- The first reason for this is that when negotiating face to face the seller seldomly gets their asking price, there is always a negotiation. The great thing about using our site is there is no face to face negotiation, by the time the buyer sees the boat the auction price is fixed and final.
- Secondly we want to get as many bidders interested in your boat listing as possible. Your boat listing will then have the best chance to sail away.
Staging your boat ready for photographs:
- Clean, Clean, Clean. Give everything a good clean, windows, floors, cupboards, toilet, shower, bath, engine compartment, outside, everything.
- DIY jobs. Get all those niggling jobs done around your boat, fix as many things as you can.
- Pets. We all love our own pets, but not everyone has those same feelings, when they see your dog or cat lounging on the bed it can put off a lot of potential bidders, to a lot of people pets means smells, hairs and dirty bowl areas. Whist you are selling your boat see if a friend or boating neighbour will be kind enough to provide a temporary home.
- Internally. Empty all bins, also remove that sack you emptied everything into away from your boat. Make sure there are no dirty pots and pans in the sink, get them washed and put away. Remove all clutter, what’s “clutter?”: books, stuffed toys, musical instruments, computer equipment, spare clothes, bathroom bottles, boxes of tools, fishing equipment, personal pictures, paintings, material drapes, Christmas decorations. Make sure all surfaces are clear. I know, easier said than done when your boat is your home, move all clutter into the bedroom furthest away from the entrance then close the door. If you only have one room then you will have to move the clutter to the outside deck or other secure external storage area.
- Externally. Remove anything that is not attached including but not limited to: plant pots, gnomes, safety rings, boat hooks, fishing rods, mops etc. Once external photos have been taken, then return anything that is being included in your boat auction, ready for “feature photos”.
A basic guide to taking photos for your boat listing:
- Safety – Please be careful around boat yards and marinas follow their safety procedures. If your boat is afloat, wear a life jacket when taking external photographs.
- Photographs – General.
- No people (except for your Hero photo, no faces)
- No pets
- No historic photos we want to know what your boat looks like now.
We take pride in showing off your boat to it’s absolute best on our site, to do this we only accept high resolution, “well taken” photographs ideally each one should be converted to an image file JPEG a minimum of 1024 width and 1024 height in pixels, this is the size image we will add to your boat listing. All modern day digital cameras/camera phones can achieve this. We will accept up to 200 images per listing. All images can be uploaded as part of your boat listing submission, we will tailor any over size images to meet our website image requirements, nothing goes live without your authorisation.
- What is a Hero photo? This is your listings main, come and get me, photo that portrays your boat in it’s entirety, please make sure this is a daylight photo, we know boats can look good lite up at night, but unfortunately they do not sell your boats best features. Take a look at our “Example Photos” tab for a typical “Hero” photograph. This is the only time a person can be part of the photo as they can be driving/sailing the boat for an action photograph. Their faces should be obscured either by looking away from the camera or digitally.
- Photographs – Internal – General. No people or animals as part of these shots. What do we mean by “well taken”, obviously you will have de-cluttered and cleaned by now, so you need to show off your hard work, one of the most important things you can do, and this sounds obvious, but you would be amazed at the photos we have seen. Take the internal photos in the lightest/brightest part of the day, when it is not raining, turn all internal lights on, if possible wait for a bright sunny day…I know, not always easy in winter in the UK. Make sure curtains are well back away from the windows/portals, make sure the doors are open, cratch covers/canopies are folded or removed. You can try using your flash, just make sure the images are not over exposed.
- Photographs – Internal – Procedure. Now you are ready to start taking some photos, use your smart phone or digital camera, take multiple photos, we suggest three of each section of your boat, working from the entrance point through to the other end. Each section will typically be, but not restricted to: entrance, system control area, engine bay, kitchen, lounge/TV area, bedrooms (remember to move the clutter to another room before taking photos of this room), toilet, shower area, fish holds.
- Photographs – Internal – Features. Starting from the entrance slowly work your way through each section taking up to 3 pictures, zooming into each thing you would prefer bidders not to see. For example, worn flooring, cracked/missing tiles, leaky windows, mouldy silicon, missing trim, rusty radiator, cracked fibre glass, bent tiller, leaky engine, torn cratch cover, I know it’s counter intuitive, but honesty works. Now repeat the process and take up to 3 pictures of all the features you would like to highlight such as: freshly painted panelling, underfloor heating controls, solar controls, leisure batteries, fold away beds, shower room extractor, sky lights. If included in the boat sale: safety equipment, fish finders, satellite comms, appliances, new cratch cover etc. Don’t highlight items that you are not going to include in your boat auction.
- Photographs – External – General. We have already mentioned this but will again, your safety is most important, if your boat is afloat then put your life jacket on and make sure it is moored securely. If it is in a boat yard/marina, follow their safety regulations. Make sure it is not raining and is light and bright and there are no people or animals in the foreground or background.
- Photographs – External – Procedure. 3 overview pictures of each section taken in the lightest/brightest part of the day when it is not raining, work from Bow (Front) to Stern (Back). Including not but limited to: Front Deck, front cratch area, port side, starboard side, roof, cabin, steering area, fish holding area, storage areas. Don’t forget your Your “Hero” photo.
- Photographs – External – Features. Repeat the procedure this time zooming in and taking 3 photographs of those bits that have had a hard life, anything that is broken or cracked, any peeling paint, rusty guard rails, cleats, pullies, torn sails etc. Now repeat the process zooming in and taking 3 photographs of all the awesome features that attracted you to the boat in the first place. Gnomes, solar panels, fishing rod brackets, sun bathing area, external BBQ, outboard motors, sails, steps to water, hot tub, helicopter pad 🙂 Remember only include photos of those things that are going to be included as part of your boat auction listing.
- Photographs – Documents. As detailed in our “Do This First” article take a photograph of each page of you document folder in Chronological order newest to oldest. If you want to photoshop out names and payment details please over write them with a black paint. Submit these as part of your listing in the “Documents” section. We will also check these images to make sure there is no personal information left on show.